90 awesome ideas for visual content marketing [infographic]

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For the last few years, the phrase ”Visual Content” has become familiar with marketing world. Marketing experts expected that 2017 is also the ”year of content marketing.”  Two-thirds of 2017 has passed, and the soar of all visual formats is continuing.

There are reasons behind the success of visual content. And we would like to state few in this post. If you feel stuck and don’t have ideas for your next visual content, this infographic will help you! We gathered 90 awesome ideas for visual content marketing

 

Visuals will make your content brain-friendly

90% of information transmitted to the brain is visual, and the brain digests the information from visuals 60,000 times faster than text-only content.

People remember 10% of what they hear, 20% of what they read, 80% of what they see and do. Apparently, visual contents will stay longer in their minds.

In the age of information, one average person is bombarded with the equivalent of 174 newspapers worth of data every day. So why make life more suffering for your users/readers with texts?

Read more about brain-friendly content.

 

Visual content increases the connection and the understanding

Visual contents increase the understanding and relationship with your customers. In a study of Educational Technology Research and Development Journal, it is proved that ”People following directions with text and illustration do 323% better than people following directions without illustrations”.

Whether you run marketing on any social media channels, there are numbers that make you believe in the power of visual content:

  • On Facebook, 87% of posts shared interactions are from photos, while status only accounts for 2%.
  • In 2016, Facebook users spend 3X more time watching live videos than traditional videos. It leads to the area of sharing live throughout Facebook, Youtube, and Instagram.
  • Tweets with images received 159% more retweets than tweets without images.
  • Snapchat users watch 10 billion videos per day.

These incredible numbers show that visual contents are engaging, accessible and persuasive.

 

Visual content comes in many forms

As you now understand the power of visual contents, we can proceed to the next difficult question: how to use it?

Visual content is not only videos or images, it can be so much more. From the Ebook that covers your products to the smallest light reflector on your company logo. Those all create impacts.

Therefore, we aggregate a list of visual contents ideas. We hope that you can make the most of it, and don’t hesitate to tell us which are your favorites?

90 awesome visual content ideas

Did you find your next big idea for visual content?

If you still struggle, try to get inspired by others! And that does not mean copying other’s work. Instead of browsing what others have done, just be inspired. Here you can find few examples where you can browse, research and look what others have done.

AUTHOR

Lacey Nguyen

Lacey on kokenut graafinen suunnittelija, videomarkkinoija sekä viimeisen vuoden opiskelija Haaga-Helian ammattikorkeakoulussa. Opinnoissan Lacey on keskittyy markkinointiin ja asiakassuhteisiin. Lacey on intohimoinen piirtäjä, luova suunnittelija ja rakastaa mielikuvituksensa tuomista esiin visuaalisuuden kautta. Intohimonsa ja kokemuksen avulla Lacey pystyy tuottamaan vaikuttavat esitykset ja suunnitelma, jotka ovat yhtäaikaa visuaalisesti näyttäviä ja käytännöllisiä.

All stories by: Lacey Nguyen

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